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I ran an A.I. company called Marketeer and we had a very funny discussion which discovered that everyone in the company has it’s own description of what AI means. So, If we are going back to the main question of the title, well, some may be doubtful but the answer, with a 98.12% probability, is YES you are 😉

The reason is because the meaning of Artificial Intelligence is kind of confusing. The question that follows is:

Do you really know what A.I. is?

Well, this is a tricky question. ‘Artificial’, means ‘not natural’. ‘Intelligence’ means the ability to solve complex situations. Together, the two words mean ‘solve complex situations through machine processes’. Colloquially, the term “artificial intelligence” is applied when a machine mimics “cognitive” functions that humans associate with other human minds, such as “learning” and “problem solving”.

Artificial Intelligence is the ability to solve complex situations through machine processes.

Rudy Bianco from Marketeer


But In fact, I think almost everybody is confused about the meaning of A.I. which is emerging everywhere. We have seen probably more news related to A.I. over the last year than in the previous 100 years all together, especially after Alan Turing proposed the idea that one day machines might think. This fact makes many people feel uncomfortable.


Recently, I had a dinner with friends and something funny happened. The 2 guys at the table – it had to be us guys – talked about our key topic, Technology. And our female partners were very uninterested in our conversation until we talked about my friend who is actually part of the managing team of Tesla Europe. We then started talking about our new event #Mornings4 (an event born with the objective to help humans understand technology; you will soon get to know more about it), and my friend said:

  • Everybody relates technology with a good future

I go:

  • Are you sure?

He goes:

  • Yes.

Then I turned to his girlfriend asking:

  • Do you know Tesla produces almost 100% of the cars -automated?

This question led to a heated discussion that calmed down 30 minutes later. At that point I mentioned:

  • “Now you understand why I’m creating an event, right?” 😉

“We are not here to replace humans. We are here to help them.”


The majority of the population is thinking and feeling like this:

robots replace humans


But let´s go back to the meaning of A.I.: “Solving complex situations with the use of mathematics

Hmm… Let’s take a difficult job that requires 5-10 years of studies to have the knowledge and experience in order to solve complex problems. Let´s take the example of doctors.

Can a doctor be replaced by a machine?

Situation: “My stomach hurts, I accidentally ate some rotten cheese yesterday which caused a fever

Analysing the symptoms:

– stomach pain
– cheese in bad state
– fever


– 70% of possibility to have ingestion
– 34% of possibility to have stomach flu
– 23% of possibility to be Lactose allergic
– 6% other condition


Well, in this particular example what do you think? Are doctors replaceable or aren’t they?

But this does not mean at all that machines are smarter than you are, or they will replace your job because you are not intelligent enough. Thinking like this would be wrong. The thing is, we are finding new ways in order to analyse better patterns and to make more complex maths so we can get faster and more efficient results.

At this point I recall a phrase from a funny movie when the father says to his child: “Are you going to be a musician?!? No way! Please STUDY, be a doctor, a lawyer or something!” 🙂

Now let´s take one question as an example for an automated process: “how much does this cost?”. Once I have answered it, is it necessary to repeat the same answer to the remaining 100 people asking me the same question? Hmm… Of course there is a first time when we, as humans, must give the answer. Nonetheless, I’m pretty sure the answer will evolve in time. However, and correct me if I am wrong, the answer can vary in different contexts. For this reason our machine needs a TRAINING PROCESS.

But machines cannot really think. They are not even trying to think.

But machines cannot really think. They are not even trying to think. They (well “they, they” maybe it’s assuming too much) were just programmed to execute a task using many parameters and the most important parameter involved here is “time”.

A.I. is here to learn over a period of time. Using the factor “time”, this concept has a powerful meaning. A.I. is a system meant and built to be improved over time. A.I. is a system having time as a variable factor in the algorithm.

But don’t worry. A.I. is here to help you. Help you find solutions to problems we have not solved until today, such as pollution, water and energy constraints, Illness or death.

In 2013 Google proposed to build a company to fight aging and ‘solve death’. Or Microsoft Reveals Ambitious A.I. Projects to Find Cure for Cancer.

But this concept is not new, it has been out there for some time now.

Nasa is planning to use artificial intelligence to find aliens

In 2005: NASA Artificial Intelligence Could Help Astronauts Work More Efficiently in Space

Or back in 1999, even before Google was Google, MIT Technology Review announced the concept Humachines, saying:

Intelligent Machines Humachines
MIT Technology Review cover 1999/05 – Intelligent Machines – Humachines


Don’t be surprised if you didn’t recognise the title of this column. The word isn’t in dictionaries yet. But it may be soon. Or some other word like it, coined to describe the symbiosis that is currently developing between human beings and machines. Humachines


Like I said, It’s not new. It’s just that you didn’t pay attention to it before.


And If you are the clever ones who believes A.I. it’s a must have at your company, start using best technology with Marketeer at your service, you will see the results.