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It’s sure that a customer will click away if your company doesn’t have a captivating website. The average time someone spends on a webpage before clicking away is just under one minute. This means that the first seconds on a webpage your customer is deciding if it’s worth stay or keep searching.

 

Users often leave Web pages in 10-20 seconds, but pages with a clear value proposition can hold people’s attention for much longer

–Jakob Nielsen

 

How can you attract customers to your webpage and how do you keep them engaged? More customers will be drawn to your company and will have a better experience on your website thanks the artificial intelligence technology of Chatbots.

Know Your Customer

First you should know what the user’s online presence is like. Are they a college student looking to spend thirty seconds on your webpage for a quick 2-click purchase on the newest trend or are they willing to invest ten minutes to browse and explore different options? It is important to be aware that all users are different and have separate browsing behaviors and needs. For example, if you are looking to target customers in both England and Spain, you want to make sure that your webpage and customer service are available in various languages. Furthermore, a user-friendly page helps you reach a larger audience and attract more customers, letting them feel supported by your service, especially on an international level .

 

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The Influence of Artificial Intelligence

Next, you should identify their needs. Chatbots help identify the needs of the customer the moment they enter the webpage. Using artificial intelligence technology, they are able to assist and direct users by targeting their needs. This new channel of communication allows users to indicate what they want instantly upon clicking the page. The bot then uses this information about the customer to offer direct and efficient solutions.

The bot greets customers right when they enter the webpage or perhaps a few seconds later. This instant “Hello!” allows customers to feel supported at the moment they log in. This instant satisfaction and attention given to the customer enstabilish a relationship between the company and the consumer. The support they ultimately feel after their experience interacting with your brand is the fuel to their loyalty and desire to spread the word to their diverse outside networks.