BRIGHT IDEAS: B2B MARKETING EXPERIENCE WITH CORT DAVIES @CORTADAVIES
Introducing Cort Davies, Founder of Startup CMO , to Bright Ideas.
This week, to continue our online magazine Bright Ideas, we got to know Cort Davies.
To begin with, Cort gave us a small description of what Startup CMO does. Startup CMO is a marketing consultancy that works primarily with early stage startups. It help these early stage startups with product market fit, go to market strategies, and customer acquisition.
In this interview, we asked Cort to share his experience in the Business to Business world to help enlighten fellow business people.
There are never problems, only challenges. All challenges are learning experiences.
You start your day by: Working out.
You end your day by: Reading.
When a problem arises, how do you approach it? There are never problems, only challenges. All challenges are learning experiences.
What is an average day at your company? It is a mix between business development and brand building, client meetings and communication, and technical work for current clients.
How do you promote your business?
I am all for them outgrowing me. It means we did our job.
Which channels were the most effective in reaching your customers?
What methods or strategies did you use to create value with your clients?
What strategies were the most effective in retaining your customers?
The 80/20 rules by far. Constantly ask what are the 20% of activities that cause 80% of positive results in all things. Review weekly and eliminate the rest.
How did you create a competitive advantage in your industry?
What are some of your favourite productivity hacks?
Do you have an extremely useful App you cannot live without?
What major challenges did you face? How did you solve them?
Not having enough manpower to work with all of my clients. It is a delicate balance between outsource help and hiring new people.
Cort Davies, a successful Founder of Startup CMO and one of many bright people to be featured in Bright Ideas. By sharing his strategies and experiences we hope to educate future generations and inspire people in the business world to do the same.