BRIGHT IDEAS: B2C MARKETING EXPERIENCE WITH SERGIO CAMPANO @SERGIOSETTERR
Introducing Sergio Campano, Digital Marketing Manager of Vitcord, to Bright Ideas.
This week, to continue our online magazine Bright Ideas, we got to know Sergio Campano.
To start, Sergio gave us a small description of what Vitcord does. Vitcord is a collaborative app, where you can record clips simultaneously with your friends in any part of the world and make a collaborative video together.
In this interview, we asked Sergio to share his experience in the Business to Business world to help enlighten fellow business people.
You start your day: Checking my cell phone.
You end your day: Surfing the internet.
When a problem arises, how do you approach it? Checking options.
What is an average day at your company? We work in different cities and countries but within a single team.
How did you choose your target group of customers and what steps did you follow for segmentation?
Which channels were the most effective in reaching your customers?
What strategies were the most effective in retaining your customers?
What (specifically) do you do for keeping your customers active?
Which are some of your favorite productivity hacks?
What was (is) the best way to position your company against your competitors?
How important is customer service in your marketing strategies?
Do you have an extremely useful App (of course, talking about your business) you cannot live without?
Vitcord reinvents mobile video creating collaborative content. A simple way to connect groups of users in order to create the most powerful and viewed content. Record clips in any part of the world with your friends and grab a collaborative video together.
What is Vitcord? Vitcord is an app that allows you and your group of friends record clips in any part of the world and then create collaborative videos together.