New technology rapidly changes the way businesses think and operate. But it also affects the way customers wish to interact with them. Even though a technologically advanced way of interaction between both is needed and desired, it proves to be even more important to not lose the human element. It is a definite must for companies that wish to capture and appeal to their customers.
Tech vs humans?
Customers demand an experience that has digital advancements, as well as a personalised human interaction. So how can you do both? New technology is more likely to replace the human element than support it. This causes a gap: companies have to be one or the other… Or do they?
How many times have you tried to search for a phone number of a company after making a purchase? Were you able to find it? It is becoming more common for companies to offer their FAQ page instead of a quick personal solution. But why not do both?
Technology should not be considered as able to replace human intuition and empathy. Tech is rapidly evolving and taking over all sorts of business sectors and markets. One of the more sensitive ones — health, is especially making a lot of progress. But how far can they go? When working with health a personal connection and empathy are very important. You can’t just let a computer/robot do it. This is why humans and machines should be able to work in harmony.
The human touch
A happy customer is a customer that can relate to a company on a personal and professional level. They need to be able to get what they want, but they also want to have a good experience in getting it. A business should be able to relate to the customer on an emotional level.
The ability to create a personal experience for the customer is something easier said then done. How do you approach them? How can you relate to every customer, when every single one of them is unique?
Companies should consider both technological and personal services. Why not offer a livechat that has artificial intelligence?
90% Bot, 10% human: that’s Marketeer. This perfect cooperation between bot and human ensures the best customer experience and satisfaction. Customers have access to quick answers, but if they want to talk to a human, someone of your team is available!
Hybrid means innovation. Where you get the best of both worlds. The speed of the technology and the touch of the human — Rudy Bianco, Founder and CEO of Marketeer