Mobile marketing is one of the fastest developing markets around. Is there space for innovation? Let’s find out!
The market has plenty of messaging apps: WhatsApp, Facebook Messenger, WeChat, Kik, Allo, Skype, Viber, Twitter, Telegram and iMessage are a few examples. You can probably guess, that this market is incredibly competitive. There are so many different companies which all offer similar services. Of course, every company has their own Unique Selling Point. Skype and WhatsApp allow you to call your friends. Twitter gives you a sense of awareness of everything that goes on in the world, etc.
The study, led by Nottingham Trent University, has discovered that the average person checks their device 85 times a day, spending a total of five hours browsing the web and using apps.
Let’s be honest here: almost everyone who has hands to hold a phone, has one. Phones have become part of our lives, almost an addiction. Dscout has researched just how much we use our phones:
- People touch their phones around 2.617 times a day on average. Wow!
- People have about 76 sessions each day, where they visit social media or play games.
- 52% of the time, people only unlock their phone to use 1 app
- 27% of the time, people unlock their phones to use 2 apps
Plans for the future
According to research done by Juniper, there will be a yearly traffic of messages of 160 trillion, by 2019. Let me break this down for you. That’s about 440 million messages a day! Mmm… That’s globally of course. How much would it be per person per day? It would be around 60 per day on average. This is an incredible amount, especially when you take the fact that messaging isn’t all that old, into consideration. The major developments in technology in recent years has been amazing. There is even more planned for the upcoming few years!
It is expected that businesses will further develop their systems to ensure their website automatically adjusts to the right format for mobile users. Many sites already have this, but there are still a lot that don’t. Another thing is the further development of mobile payments. This is already used on some platforms, but it’s not as globally used as it probably should be: direct purchases. When you are on Facebook, you see an ad. This ad is shown to you based on your recent search history and interests. What if you could directly click on a ‘’purchase’’ button, and continue on to the payment page directly? This could reduce buyer hesitation and uncertainty to a certain extend.
The use of mobile-only applications is increasing drastically. Think of Snapchat and Instagram for example. If you, as a business, do not have an app: now is the time! Not only can you closely monitor the user’s behaviour while using the app, you can also improve your outreach.
How to use these developments to your advantage
When your business is easily accessible for mobile users, this is a great advantage. You need to constantly work on the format and look of your website, and take all the different devices into consideration. The advantage of mobile payments for you is probably that the customer will make an order more easily. If you offer quick payment options, via app or website, they will be more satisfied. All companies should have a modern outlook.
If you are thinking in a strategy of improving your customer engagement, you have to be non-intrusive and polite with their needs. Also think. If you want to get feedback from them, which channel it should be more accessible, WhatsApp or phone? So, why do you continue thinking users prefer to make a phone call?
What mobile marketing can do for you
You would think that currently, our best customer engagement strategy should be desktop. But in fact, almost any business on the planet has more potential to attract new customers on mobile devices instead. But, it’s not quite what you think. Mobile is where we read content. Where we create awareness. Where we take advantages of the free time of ourselves. But, at the moment it would be more beneficial to use innovative strategies instead of the old techniques.
Do you want to know how to use mobile marketing? I’m sure you do, these days everyone is on their phones. As the rate of online purchases grows, so does the need for differentiation. There are a lot of companies that offer more-or-less the same product. Internet has made it possible for people to compare the different companies. You need to have a Unique Selling Point to make sure they choose you, instead of your competitor. You have to give them easy access to your product and of course: easy access to qualified information to answer their questions.
Mobile marketing is extremely beneficial. Just think of the direct connection with your target group and the ability for users to share and save the information for a later time. For content writers: keep it short and simple. Why? Because phones only have a small service area compared to laptops and other devices. They don’t wanna endlessly scroll through an article or email: they want a brief and clear message. The amazing thing is that you can have contact with the customer at any time.
In today’s modern world, people are either asleep or connected.
Janice H. Reinold, Rosetta Marketing from
How Marketeer can help you
There’s nothing better than a business that is up-to-date with recent developments and is easy to contact. With Marketeer you can offer customer support on various social media platforms and apps. Not only can you engage with your customers more actively and efficiently, you can also try Marketeer out for free! The free trial will let you experience our product for 14 days.
Let’s get started! kick off your 14-days-long free trial now