Marketeer will be at the V Edition of Mobile Commerce Congress, on October 17 in Madrid (# MCCES17). This will be the only event in Spain on mobile commerce and omnicanality. A space to learn mobile and multichannel strategies from world-renowned retailers, both national and international.
Rudy Bianco, CEO of Marketeer, will give a presentation on how chatbots are the key to payments in the future. Rudy Bianco will be speaking in the main area from 10:10 until 10:40, don’t miss out!
Users don’t like to be attended by telephone machines and prefer to talk to people. But what if we could make the machines speak like humans? What if I told you we’re on our way?
Multi-channel, in danger of extinction: the era of omni-canality
Now have a multi-channel business is not enough anymore. In fact, omni-canality is already part of the present and has come to stay. Marketeer is associated to a fluid human-machine understanding. Toghether with AI and NLP, this solution is able to understand a text not just simple keywords like search engines. Therefore, the machine understands human conversational language. In particular, Marketeer possess 14 algorithms to detect and understand both simple texts as well as longer texts. Machine learning comes in play here, which aim is letting machines learn from humans directly.
You can know how to optimize the software and provide better instant answers in real time, automatically learning from interaction with customers. It works similarly to doing it by email, Facebook, etc. and you will know what people ask the bot. The tool training makes perfect the whole system.
Marketeer’s cognitive system makes possible for the user to see the results and for the machine do the same, as a mirror effect, analyzing them and responding accordingly. It’s an extremely useful but very complicated system.
Marketeer’s operations allows you to go one step beyond ecommerce and move to conversational commerce. Conversational commerce is based on a messaging app service that talk to users and can offer support or even sell. That’s why omni-canality is key, since it allows you to be in contact with your real and potential clients anywhere.
One of the topics in the Mobile Commerce Congress will be big data and cybersecurity, a room in which Rudy Bianco will give his presentation and tell us about how chatbots can change the way we make payments in the future driving the mobile sale, since to buy from our mobile phones is often more comfortable and simple.
However, one of the concerns that still prevails in this generation is the tracking and gathering of data, as well as cybersecurity. Marketeer tracks data in real time, while interacting with users, with the unique purpose of improving the tool and delivering more accurate results with its use.
Want to know more about big data and cybersecurity? Find out at the Mobile Commerce Congress. We will wait for you!